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ICAN Exclusive Personal Training Cheshire > Meet the Team

ICAN, your fitness in safe hands

I have been at the forefront of UK personal training for over five years and hold some of the most prestigious personal training and sports therapy qualifications from around the world. I have a reputation for excellence and a multi-disciplinary no nonsense approach to training my one-to-one clients. This has attracted people from all walks of life and backgrounds. It enables me to offer sessions that focus upon your individual wants and needs. I then plan to deliver those results by focusing specifically on what YOU need to do to attain them. This permits me to ensure the very best use of your time, whilst you work with me.

Naturally, I am very concerned about protecting my reputation and do so by ensuring that only those that are 100% commited to achieving their goals have access to my expertise on a regular basis.

ICAN is the personal training business I co-founded but to me it’s more than just our company name it’s a way of life!

My personal philosophy…Knowledge is power.

This has evolved through my own desire to learn. Never content to sit back, the last eight years have seen me undertake and qualify in some of the world’s most prestigious fitness, health and well being courses. These include corrective and postural assessment, nutrition, sports biomechanics specialist, function of the core, kid’s fitness, Exercise for the specialist populations and the latest in neuro linguistic programming which has equipped me as a fully accredited life coach.
This congruency in all aspects of fitness and health allows me to create you a bespoke tailor made personal training programme uniquely designed to meet ALL of YOUR goals. Team ICAN guarantee to constantly monitor, re-assess and evolve your training until together we reach your goals.
I truly believe the adage that if you always do what you’ve always done, you’ll always get what you’ve always got but….change YOUR approach and ANYTHING is possible.
Together we can do this so what ever your fitness and health goals may be ICAN will help guide you there.

Rufus Bradshaw
Co-founder ICAN
Master Trainer

As with 90% of the population my first love was football and along with that same 90% that didn't work out as a career! After this set back I had to put my thinking cap on. My passion has always been sports and fitness so I thought it was only fair to myself to pursue this as a career. I have been a member of team ICAN for over 3 years, hitting clients goals and targets which drives me forward. To do this I follow the five P moto - prior preparation prevents poor performance - and both trainer and trainee must follow this rule! My extensive knowledge in weight training, nutrition and exercise methods allows me to plan strict enjoyable one-to-one training programmes. In my 3 years at ICAN I have built up a vast client base ranging from teenagers to senior citizens, each client is an individual person with their own aims and aspirations. All of your goals and targets are important to me and to achieve them I take a tough love approach, but my smile is broad. Failure is not an option for me or my clients.

I have been an avid sports and fitness fan for many years and have tried my hand at football, squash, rugby, golf and athletics to name a few! I am very open minded to new things and very dedicated to progressing all aspects of my career and taking my performance to the next level. This has lead to a passion in weight training and the gym environment, something I love doing and am very proud to say is also my profession. I started my fitness career as a Fitness instructor at LA Fitness, progressing to a personal trainer, gym manager for Nuffield and now through excellent training, hard work and proven results, I am very proud to be part of team ICAN. I believe the key to success in training is careful planning, dedication to the cause and clear, well defined goals. My sessions are based on motivation, hard work, a healthy eating plan and most important, enjoyment! This is the key to obtaining results and keeping them up!